by Stephanie Carter
Baskin-Robbins heir John Robbins says understanding the connection between personal and planetary health is more important than ever.
Few of us could possibly relate to being the heir to an ice cream empire known the world over. But even fewer could imagine walking away from guaranteed wealth and a lifetime of being bred to lead a corporation to pursue a higher calling.
But that’s exactly what John Robbins did. Born as the only son to the co-founder of Baskin-Robbins, ice cream was a family affair. Robbins’ father and uncle started what developed into the world’s largest ice cream company, amassing a fortune in the process. But along the way, Robbins saw the dire effects unhealthy eating had on his family, along with watching the world around him suffer from the neglect and irresponsible choices of others.