And a happy ending for Rock Art Brewery

By Pax Rasmussen

Looks like the fabled power of the Internet can help the little guy get on top. According to the Associated Press, when Rock Art Brewery took their plight online rather than cave in the face of a potentially long and expensive legal battle, the online community responded. Anti-Hansen publicity got the attention of U.S. Senator Bernie Sanders, I-Vt. Sanders stepped in and told Hansen to lay off. On Tuesday, October 20, Hansen and Rock Art reached an agreement: Rock Art won’t sell any energy drinks (duh, it’s an artisanal brewery), and Hansen will call its bullies home. Some­times a little public outcry goes a long way.

—Pax Rasmussen


This article was originally published on November 1, 2009.